How you actually make decisions will surprise you: The nonconscious influence of cognitive biases

Our comforting conviction that the world makes sense rests on a secure foundation: our almost unlimited ability to ignore our ignorance. … Daniel Kahneman1 Table of Contents System 1 and System 2 (a.k.a. the “elephant” and the “rider”) Cognitive biases in decision making 1. Protection of mindset 2. Personality and habits 3. Faulty reasoning Faulty reasoning due to complexity: Faulty reasoning about uncertainty: 4.