In his latest book, Give Yourself a Nudge: Helping Smart People Make Smarter Personal and Business Decisions, decision-making expert Ralph L. Keeney, PhD, Professor Emeritus at the Fuqua School of Business of Duke University, hits a home run with a practical playbook for making better personal and professional decisions immediately.
Decisions drive vision, strategy, execution, evaluation, problem-solving, performance, and continuous improvement.1 A decision is an irrevocable commitment of time and resources. Every decision has an opportunity cost—the loss benefit of the better option not chosen or not considered (see SDG.
The nonconscious influence of cognitive biases Our comforting conviction that the world makes sense rests on a secure foundation: our almost unlimited ability to ignore our ignorance.
… Daniel Kahneman1